Understanding testimonials in KudosWall

Testimonials move from pending to approved before they appear publicly. Learn what data is captured, how statuses work, and how to organize your responses.

A testimonial is the core unit of data in KudosWall. Every submission a customer makes on your collection page becomes a testimonial in your dashboard — sitting in a queue for you to review before anything appears publicly. This gives you full control over what social proof you display.

Testimonial statuses

Every testimonial passes through a simple lifecycle:

• Pending — the customer has submitted, but you haven’t reviewed it yet. Nothing is shown publicly.
• Approved — you’ve reviewed and accepted it. It now qualifies to appear in your widgets.
• Rejected — you’ve declined it. It stays in your dashboard for reference but never appears in widgets.

Only approved testimonials are ever shown in widgets. Rejecting a testimonial doesn’t delete it — it stays in your dashboard in case you change your mind later.

What data is captured

Each testimonial stores the following fields. Some are collected from the customer’s form submission; others you add yourself in the dashboard.

Field	Source	Notes
Author name	Customer form	Required by default
Email	Customer form	Optional; not displayed publicly
Company	Customer form	Optional
Job title	Customer form	Optional
LinkedIn URL	Customer form	Optional; off by default
Testimonial text	Customer form	Required
Star rating	Customer form	1–5 stars; can be disabled
Tags	You (dashboard)	For organization and widget filtering

Plan limits on approved testimonials

The Free plan allows a maximum of 5 approved testimonials. Once you reach that limit, you’ll need to upgrade to Pro, Agency, or Lifetime — all of which include unlimited testimonials.

Organizing with tags

You can attach one or more tags to any testimonial directly from the dashboard. Tags serve two purposes:

1. Organization — group testimonials by product, campaign, customer type, or any label that makes sense for your workflow.
2. Widget filtering — when you configure a widget, you can tell it to show only testimonials with a specific tag. This lets you display targeted social proof on different pages of your site.

Pinning testimonials

Pinning a testimonial tells your widgets to always display it first, regardless of the normal sort order. Use this for your strongest reviews — the ones you want every visitor to see.

Soft deletion

Deleting a testimonial in KudosWall is non-destructive. The testimonial is hidden from display and removed from all widgets, but it’s not permanently erased. This means you can recover it if needed.

Review and approve

Step-by-step guide to reviewing submissions and approving testimonials.

Tags and organization

How to create tags and use them to filter widget content.