Organize testimonials with tags

Use tags to categorize your testimonials and filter them in widgets — great for showing the right proof on the right landing page.

Tags let you group testimonials by theme, customer type, product area, or any other label that makes sense for your business. Once a testimonial is tagged, you can use those tags as filters when configuring a widget — so the right testimonial appears in the right place.

Adding a tag to a testimonial

1. Go to Dashboard > Testimonials

   Open the testimonial you want to tag. Tags can be added to any testimonial regardless of its status.

2. Open the tag menu

   Click the tag icon on the testimonial card to open the tag picker.

3. Create or select a tag

   Type a tag name and press Enter to create a new tag, or select an existing one from the list. Tags are assigned a color automatically.

4. Remove a tag

   Click the × on any applied tag to unassign it from that testimonial. This does not delete the tag from your workspace.

How tags work across your workspace

Tags are workspace-wide. Any tag you create is available across all your projects, so you don’t have to recreate them for each collection. If you delete a tag from the tag manager, it’s removed from every testimonial it was applied to.

Tagging strategies

There’s no single right way to tag, but a consistent system from the start saves you time later. Some common approaches:

• By product feature — pricing, onboarding, support, integrations
• By customer type — enterprise, small-business, agency, freelancer
• By content type — quick-win, detailed-review, case-study

Using tags to filter widgets

When you set up or edit a widget, the Filter Tags setting controls which testimonials the widget shows. Select one or more tags, and only testimonials with those tags will appear in that widget.

This is useful for embedding targeted social proof — for example, a widget on your pricing page filtered to pricing testimonials, and a different widget on your support page filtered to support testimonials.

Settle on a tagging convention before you collect many testimonials. Tags are case-sensitive, so Enterprise and enterprise are treated as two separate tags.

Related

Review & approve

Learn how to approve, reject, and feature incoming testimonials.

Widget settings

Full reference for widget layout, filter, and display options.